About Legal Marketing With AI
What is this?
Get exclusive insights into how I'm using the latest AI tools to transform law firm marketing. Weekly behind-the-scenes looks at real strategies and results from my campaigns. Actionable tips you can implement today.
My story
Hey, I’m Peter Sanchez (you can check out my LinkedIn profile here).
I decided to write this weekly newsletter to share exactly how I use AI to market a real law firm, week by week.
No theory. No hype. No recycled tips.
My background is a bit… unusual.
I started out as a biologist and researcher and worked at places like the Stanford School of Medicine. While working in biotech, I began freelancing on the side as a web designer back in 2017. Even before I graduated, I knew the traditional career path was not something I wanted long term.
Over time, I taught myself SEO, local SEO, blogging, and social media marketing. In November 2021, I left the lab for good and went all in on digital marketing.
My first major client was a small criminal defense law firm in Los Angeles focused on traffic tickets and DUIs. I started with website and SEO work. Eventually, I became their Digital Marketing Director (on contract) and now run all marketing as a one person team.
That is where AI changed everything.
Managing SEO, content, Instagram, and lead generation alone was not realistic without help. By learning and applying tools like ChatGPT, Gemini, AI image generators, and AI video platforms, I was able to scale output without scaling stress.
Some real results:
Grew their Instagram account from 72K to 110K followers in about 10 months using AI generated reels, images, carousels, and captions.
Implemented AI assisted local SEO systems to drive Google Maps visibility and local leads.
Published AI supported SEO content that ranks and pulls traffic from Google and LLMs like ChatGPT, Perplexity, and Gemini.
Turned attention into leads, clients, and revenue.
This newsletter is a behind the scenes look at how I do it.
I share what works, what failed, the tools I use, the prompts, the systems, and the shortcuts. Everything here is tested on a real law firm with real stakes. If something did not work, I will say so.
Who this is for
If you run a law firm, work in legal marketing, or manage an in house team, you can apply this yourself or pass it along to someone who does.
This is a side project for me. I keep it simple. I write like I talk. And I focus on practical execution you can use right away.
If you want honest, tested ways to use AI to grow a law firm without the nonsense, you’re in the right place.
